LABEL BRANDING: A GLOBAL CASE STUDY
Thursday, May 29 / 10am - Noon
The promotion and development of artists working within niche-oriented markets has, in the past few years, brought the issue of label branding into the spotlight.Given the relative absence of artist image and branding in electronic music, audiences for this genre have grown increasingly reliant on the persona and vision perpetuated by record companies as a means of distinguishing their buying patterns. How does this model affect the way music reaches its audience, and to what extent does the prominence of a label's vision influence the decisions of the buying public?For this panel, select labels will be given ten minutes to discuss the challenges they face within their own niche markets, and how the strength of, and adherence to, their approaches have affected the focus and delivery of their releases.
May 29, 2003 10:00 - 12:00
Centre de design (UQAM)
1440 Sanguinet St.