The central discussion in the music industry has shifted from monitoring the decline of traditional channels in musical dissemination, distribution and consumption, to seeking out innovative ways of adapting to the inevitability of societal changes. The industry has begun to accept the fact that the dimensions of its marketplace are in transition. And nowhere is this shift more prevalent than in the world of independent electronic music, where smaller business models have been finding that implementing changes can actually affect both their overhead and profit margins in positive ways. A panel of music-industry innovators will come together to discuss the changes they have already implemented in the way they sell music. Whether they are opening up mp3 shops, creating virtual distribution hubs, or setting up online music journals, these people have come up with lucrative business initiatives that will see them through to the digital age.
11:00 - 13:00
10 Sherbrooke West
Tickets: $5.00 at the door + tx & sc