Sandra Rodriguez PhD, is a creative director and a sociologist of new media technology. Over the last 16 years, she has directed and written award-winning documentary films and worked as a UX consultant on interactive projects and in public media. In 2015, she joined Brett Gaylor as Episode Director on the acclaimed web-series Do Not Track (Upian, ARTE, NFB, BR) before leading the Creative Reality Lab at EyeSteelFilm, where she explores virtual and extended reality experiences. In parallel, Sandra is Visiting Scholar and Lecturer at the Massachusetts Institute of Technology's Open Doc Lab, where she teaches MIT’s first course in VR and Immersive Media production (in collaboration with Oculus). Sandra is a regular speaker on digital storytelling and has written a book and articles on public engagement, new media and networked cultures.