Samuel began his studies in Fine Arts at York University in Toronto, and later obtained a bachelor's in psychology. In 2014, he began incorporating virtual reality technology and real-time 3D development tools into his practice—which has had a significant influence on his work. Since then, he has worked with artists and clients on projects exhibited internationally, in London, Berlin, Montréal, Boston, and Los Angeles. His work explores the intersection between art, culture, and technology. Subjects that inform his work: simulation theory, posthumanism, virtual identity and archetypes, the machine body, gender and sexuality, contemporary myths and forum space, theoretical armchair-physics, and the collective unconscious.