Azucena studied English Philology at the University of Barcelona and holds a postgraduate course on Cultural Policies and a Masters Degree in Cultural Management and in Cultural Production and Communication. At the moment, she is writing a thesis on the social impact of music in cities. She was one of the managers of Fascurt, a short film festival in Barcelona for six years, and has since been working at theatre and events production company Vania Produccions. She has been head producer of advertisements and videoclips for the Spanish Producer We Are Sunday and was also the initiator and editor of Humoristan, a digital museum of graphic humour. She was part of the management team at the International Paralympics Committee Ski World Championship in La Molina in 2012, among other IPC races in La Molina during 2010-2012. She joined Sound Diplomacy in 2013.