A now indispensable part of the live music and performance industry ecosystem, artist agencies — companies large and small, determine the price that events pay for talent and the terms under which they appear. Comprised entirely of independent agencies, this panel looks to understand the business of choosing artists to represent, how prices are determined, how they manage and view their role as brokers and mediators, and what values or philosophies they bring to an often ruthless industry. What challenges do such agencies face in an ever consolidating business environment dominated by corporate and commercial practices and escalating fees? How do they navigate an industry divided into soft ticket — emergent, niche or experimental artists, and hard ticket talents — the big stars, big money side of the equation? What happens when an artist outgrows an agency?