AMPLIFY is an initiative of The British Council in partnership with MUTEK Montréal, MUTEK Argentina, Fundación Telefónica in Peru and in collaboration with Somerset House Studios in the UK that connects an active network of women-identified artists and curators working in the digital arts, VR, AR, immersive storytelling and electronic music sectors in Argentina, Canada, Mexico, Venezuela, Peru and the UK. The programme aims to create new spaces  by activating a platform for visibility, dialogues on access, inclusion and gender equality between local and international industry professionals.
AMPLIFY offers networking opportunities, showcases, exhibitions and performances, residencies, workshops, creative labs and field trips.  
The first AMPLIFY programme took place in 2018 engaging 20 selected artists in MUTEK editions in Montréal, Buenos Aires and Mexico City, finally reconnecting in the UK with a residency at Somerset House Studios in 2019.
For the 2019/2020 edition, AMPLIFY will feature a new cohort of 20 artists and professionals from Argentina, Canada, Peru and UK that will participate in the programme.
As part of the 2018 outcomes, MUTEK Montréal achieved gender parity, and for the first time an online platform is being developed that will include a database, toolkits, resources, events, mentorship and collaboration opportunities for the AMPLIFY network.
Amplify is led by the British Council, MUTEK and Somerset House Studios, with the support of the Canada Council for the Arts. In Argentina it also has the support of SKYY Vodka and its #ConectaSKYY platform.

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